Future Generali India Life Insurance received The Asian Leadership Award for Best Twitter Campaign

Only Life Insurance company to win this award

Future Generali India Life Insurance Company Limited (FGILI), a joint venture between Future Group - the leading retailer of India, Assicurazioni Generali - a global insurance group and one of the world’s 50 largest companies* - a leading NBFC, received the Best Twitter Campaign award in the Digital and Social Media category across sectors at The Asian Leadership Awards 2015 that were held in Dubai. It was the only life insurance company to receive this recognition for the Independence Day campaign called ‘#LifeInIndia’.

The campaign included a series of 9 uncommon questions on facts about India and the audiences/participants were asked to select the right answer from the options. The campaign received an overwhelming response with a reach of over 1 lakh people and over 100+ entries, out of which 45 lucky winners were rewarded.

The Asian Leadership Awards (ALA), launched in 2011, recognise excellence in business leadership in Asia and honour leaders/companies who have contributed and shaped the Asian economy, and are visionaries behind today's outstanding businesses.

On this momentous occasion, Mr. Pradeep Pandey, Chief Marketing Officer, Future Generali Life Insurance said, “It is indeed an honour to be recognised at this global arena of digital marketing. I truly believe that social media has the power to reach out to a larger audience and campaigns like these are a stepping stone towards driving our digital strategy towards an effective customer service and experience. In the past one year, we have upgraded our technology systems to automate a lot of processes, worked on revamping our website and set a clear roadmap for adopting technology at multiple customer and distributor touch points. Our objective is to drive a simpler and smarter agenda through digitisation/technology with process automation and providing sales with best-in-class mobility tools.”

GENERALI GROUP

The Generali Group is one of the largest global insurance providers with 2014 total premium income exceeding €70 billion. With 78,000 employees worldwide serving 72 million insured persons in more than 60 countries, the Group occupies a leadership position on West European markets and an increasingly important place on markets in Central Eastern Europe and Asia. In Asia, the Group operates in 10 markets: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand and Vietnam. Generali ranked among the world’s 50 smartest companies in 2015 according to the MIT Technology Review. Generali is the only insurer to be listed.

Future Group

Future Group operates some of India’s most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town and eZone. Apart from its allied businesses in Life and General insurance, the Group is also present in the domain of logistics infrastructure and supply chain and brand development. The group operates over 17 million square feet of retail space in over 90 cities and towns and 60 rural locations across India. The group’s retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values’.