Future Generali

Education program for West Bengal & North East by Future Generali


16 Ana Profit: Insurance Trends education initiative

Knowledge based program for West Bengal & North East by Future Generali

Future Generali, the insurance joint venture between the Future Group of India and Generali of Italy, will be running a unique four part life insurance education series for the benefit of consumers, to be telecast exclusively on NE Bangla channel. NE Bangla is a general entertainment Bangla channel, reaching out to viewers across West Bengal and North East states.

The four part series is going to be a part of the programme titled 16 Ana Profit, to be aired at 9 am on four consecutive Sundays beginning 8th March 2009. This initiative is a part of Future Generali’s attempts to simplify the know how of Insurance, in the process making consumers more aware of a variety of offerings and helping them access a range of solutions, catering to insurance needs in the current market times.  

Future Generali is currently active through 100 offices across 80 cities and over 27000 licensed advisors. Besides this large network of agents & branches, Each of the four episodes will focus upon a particular category of life insurance plans, based on a Q & A format between the anchor and a Future Generali spokesperson de-mystifying the features and benefits of the identified plan including tax saving benefits. The four plans that will be discussed over four weeks in chronological order are - Future Freedom, a flexible premium ULIP; Future Pension, a pure pension offering; Future Advantage Pension, a Unit Linked Pension Plan with four fund options, and Future Sanjeevani, a whole life ULIP. 

Protecting one’s own future and the future of loved ones it has become even more relevant and necessary in today’s turbulent economic scenario. India has one of the lowest insurance penetration rates in the world with even existing insurance customers being significantly under insured. By adopting customer awareness initiatives like these, Future Generali aims at helping customers understand and analyse their own insurance needs and invest smartly. 


Future Generali is a joint venture between the India-based Future Group and the Italy-based Generali Group. Future Generali is present in India in both the Life and Non-Life businesses as Future Generali India Life Insurance Co. Ltd. and Future Generali India Insurance Co. Ltd. 

Future Group

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Led by its flagship enterprise, Pantaloon Retail, the group operates over 11 million square feet of retail space in over 63 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s specialty retail formats include- books and music chain - Depot; sportswear retailer - Planet Sports; electronics retailer - eZone; home improvement chain-HomeTown; and rural retail chain - Aadhaar; among others. It also operates the popular shopping portal, www.futurebazaar.com

Future Capital Holdings, the group’s financial arm provides investment advisory to assets worth over $1 billion that are being invested in consumer brands and companies, real estate, hotels and logistics. It also operates a consumer finance arm with branches in 150 locations. Other group companies include, Future Generali, the group’s insurance venture in partnership with Italy’s Generali Group, Future Brands, a brand development and IPR company, Future Logistics, providing logistics and distribution solutions to group companies and business partners and Future Media, a retail media initiative. The group’s presence in Leisure & Entertainment segment is led through, Mumbai-based listed company Galaxy Entertainment Limited. Galaxy includes leading leisure chains, Sports Bar and Bowling Co. and family entertainment centers, F123. Through its partner company, Blue Foods the group operates around 100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato. Future Group’s joint venture partners include, US-based stationery products retailers, Staples, French women’s wear retailer, Etam, Middle East-based Axiom Communications and India-based Blue Foods, Liberty Shoes, Talwalkars’ and Asian Electronics. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values.’F

Generali Group

Established in Trieste on December 26, 1831, Generali is an international group present in more than 40 countries with insurance companies and companies mostly operating in the financial and real estate sectors. Over the years, the Generali Group has reconstructed a significant presence in Central Eastern Europe and has started to develop business in the principal markets of the Far East, among which China and India.

Identity Card:

  • Generali Group ranks among the top three  insurance groups in Europe and the 30th largest company in the Fortune 500 international ranking, with a 2007 premium income of over € 66 billions
  • High rating assigned by the international rating agencies:
    • A.M. BEST  A+
    • Standard & Poor’s AA
    • Fitch AA
    • Moody’s Aa3                 
  • It is present in more than 40 countries    
  • It has over 50 millions clients worldwide 
  • It has  80,555 employees 
  • It has assets over €370 billion

For Further Information:

Ogilvy Public Relations
Lalita Aiyer  +91 22 44344138 / 9819023010 lalita.aiyer@ogilvy.com
Manallii Ajmera +91 22 44344512 / 9833763484 manallii.ajmera@ogilvy.com
Future Generali
Robins Duncan  +91 22 40976666 / 9833874739 robins.duncan@futuregenerali.in

Future Generali India Life Insurance Co Ltd, Reg No: 133, Registered Office: Knowledge House, Shyam Nagar,Off: Jogeshwari Vikhroli Link Road, Jogeshwari (East) Mumbai 400060. Corporate Office: 001, Trade Plaza, 414 Veer Savarkar Marg, Prabhadevi, Mumbai–400025

Insurance is the subject matter of Solicitation.