Future Generali

Future Generali India Life Insurance unveils its new campaign on the occasion of Diwali

Mumbai, October 17, 2022: “Roshni ya rang se, Tu khel mere sang re…Tu hi mera tyohaar hai, Tera bharosa hi mera pyaar hai…” these beautiful lines sum up the newly launched Diwali campaign by India’s trusted Life Insurance brand, Future Generali India Life Insurance Company Limited. Every father is committed to the happiness and security of his family which is beautifully brought out through this new campaign.

Diwali is a festival of lights, togetherness, and celebrations. For an Indian family, primarily the father is the center of all festivities and joy. The family believes and has trust that the father will always take care of them, not just in the present times, but for their future as well. Future Generali India Life Insurance through its comprehensive product range offers solutions to support families in fulfilling their dreams and becoming a lifetime partner to their customers. The campaign is in line with the brand’s tagline #BharosaPapaJaisa and has been launched in 8 different languages, spread across digital platforms.

Campaign Rollout:

The 360 -degree campaign rollout will be in three phases. Each phase will encapsulate various activities

  • Phase one will see the teaser campaign on social media
  • Phase two will see the launch of the brand film
  • Phase three will be through sustained presence on social media and in cinemas

The campaign film gives an overall warmth and pleasant feel with its vibrancy, festive music, and heart-warming story. It is a story that pulls the audience's heartstrings and makes them smile while delivering a thought-provoking message that is sure to strike a chord and stay with them for a long time to come.

Adding a fresh perspective, the campaign highlights how fathers do what it takes to ensure the family’s protection and happiness. This helps him win his family’s love, trust, and respect. All fathers prioritise protection and care and these are values important to Future Generali India Life Insurance as well. This campaign echoes the trust and faith that every family has in their father. The belief is that a father will always be there in times of need and will lead in times of celebration with his positive energy and enthusiasm. Hence re-establishing the trust, like that of a father to his family ‘#BharosaPapaJaisa’ has been showcased very beautifully in the campaign.

Campaign Storyboard:

Little Aditi awaits her father’s arrival to show her beautiful rangoli. The father enters all excited and busy on a call not realizing and stepping on the rangoli. This upsets the little girl, who is no longer interested in any celebrations. To convince her, the father decides to turn around things and bring in some fun elements using rangoli colours, just like we do in Holi. This distracts Aditi’s mood and she chases him with her vibrant laughter and colours. Amid all the fun, just when she is about to fall, her father comes to her rescue as her protector in whose arms she feels most comfortable and safe. There is a change in mood and the family proceeds to begin their Diwali celebrations. The campaign ends with a heart-touching song in the background that says it all “Tuhi mera tyohaar hai, tera bharosa hi mera pyaar hai…” - You are my celebration, your trust is your love for me.

Talking about the campaign, Mr. Bruce de Broize, Managing Director & CEO, Future Generali India Life Insurance said “Diwali is a festival of lights bringing in health, happiness and prosperity. Fathers symbolise the primary breadwinners who bring light, joy, and happiness to their families. The #BharosaPapaJaisa campaign has always received immense love and support from our customers, partners, distributors, and employees. As always, this festive season too, our new Diwali campaign will spread as much happiness and connect. We wish everyone a Very Happy and Safe Diwali. This Diwali, let all of us make a promise to safeguard our family and loved ones with protection and a secured financial future .”

Campaign Link:https://bit.ly/3S8bgIO


Future Generali India Life Insurance Company Ltd. is headquartered in Mumbai and was established in 2006. The company has a presence in 2000+ locations in India and offers total insurance solutions across both at the individual and group front. The company clocked GWP of INR 1,433 crores in FY22, ended the period at an Assets Under Management of INR 5,993 crores, and has an Individual Claim Settlement of 96.15% for FY22. The company is backed by Generali and Future Group.