Future Generali

Future Generali India Life Insurance unveils its new campaign on World Heart Day

Mumbai, September 28 2022: Re-emphasizing the brand tagline ‘Bharosa Papa Jaisa’ Future Generali India Life Insurance, India’s trusted life insurance brand is back with its 360-degree campaign this World Heart Day. The campaign focuses on the essence of how a father is determined to keep his heart fit by leading a healthy lifestyle and living up to the trust his child bestows on him. A child’s trust means the world to the father. And being with a trusted life insurance company means peace of mind and financial security for him and his family.

This World Heart Day, Future Generali India Life Insurance launched a 360-degree marketing campaign with this message to remind all fathers to take care of their Heart Health. The campaign was launched through a video film, via different digital mediums on September 18, 2022. It appears in Hindi, Bengali, Tamil, Gujarati, and Marathi languages. The campaign is also supported by exciting on-ground promotions.

About the campaign

The campaign brings out the importance of keeping one’s heart healthy with a fresh perspective and unique storyline. The film opens with the child narrating how his father lies to him about things that make him unhappy. The story builds further with the child discovering the secret behind these lies. It is because the father understands his responsibility of caring for his heart and health, to be there to safeguard his family. The message of the film is brought out beautifully keeping the audience hooked till the end. Future Generali India Life Insurance is taking an interesting route for its campaign from the regular, run-of-the-mill storylines that only talk about heart health.

As always, the focus comes on ‘Trust’ - The trust the child has in his father to take care of all his needs, and similarly the trust the father bestows on Future Generali India Life Insurance to take care of his financial needs. Hence – ‘Bharosa Papa Jaisa’. The storyline truly captures the essence of a father-son relationship with a heart-warming perspective. The film’s main message is brought to light, on the importance of having a trusted lifetime partner by your side, and ends with the central idea ‘Sabke Liye Papa, Papa Ke Liye Hum’.

Talking about the campaign, Mr. Bruce de Broize, Managing Director & CEO, Future Generali India Life Insurance said, “Heart health is central to overall good health. Having a healthy heart is a sign of a good lifestyle. This World Heart Day, let us promise ourselves to exercise and consume a heart-healthy diet that keeps the body fit and the mind active. A healthy father means a protected, secured, happy family. This World Heart Day, we want to remind the fathers that Future Generali India Life Insurance cares for them and stands with them, like a Trusted Lifetime Partner, leading them towards a financially secured future, thereby making a significant difference in their lives."

Campaign Link: https://bit.ly/3R966eS


Future Generali India Life Insurance Company Ltd. is headquartered in Mumbai and was established in 2006. The company has a presence in 2000+ locations in India and offers total insurance solutions across both at the individual and group front. The company clocked GWP of INR 1,433 crores in FY22, ended the period at an Assets Under Management of INR 5,993 crores, and has an Individual claim settlement of 96.15% for FY22. The company is backed by Generali and Future Group.