Branding in a Digital World with Santosh Desai, MD & CEO - Future Brands Ltd.

Technology has changed our relationship with each other, the world around us, and fundamentally with our own selves. Most of the digital consumption taking place today is an extension of the customer’s quest to realize themselves as individuals.

In today’s age and time, if the customer doesn’t see you on digital platforms, your brand is irrelevant or even doesn’t exist. The pursuit for brands today is not only to stand out but to belong and be embraced by the customer.

However, to tap into the pulse of what the customer wants and create brand conversations over digital platforms is becoming a challenge because of its ever-evolving nature. Watch the Masters Speak session, as we deep dive into how brands can optimize their digital presence with Santosh Desai, Managing Director and CEO of Future Brands Ltd.

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