How Vigilant Organizations Emerge Stronger from Corona Chaos by George Day

The pandemic has surprised even the most vigilant of organizations. But some firms have emerged stronger and have set an example for the rest to follow. Is there a secret sauce to tackling such events? On our current Masters Speak session, we have George S. Day, Professor Emeritus at the Wharton School of the University of Pennsylvania to uncover what was done by leading organizations to emerge stronger from the unexpected chaos.

George S. Day is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He is the past chairman of the American Marketing Association and serves on Boards of Directors including the Free Library of Philadelphia, the Zoological Society of Philadelphia and the Lower Merion Conservancy.

Dr. Day has authored eighteen books in the areas of marketing and strategic management. He has won ten best articles award and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, and the Mahajan Award for career contributions to strategy in 2001. In 2004, he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. In 2015 he was chosen as one of eleven “Legends in Marketing,” and in 2017 he was awarded the William L. Wilkie, “Marketing for a Better World” award.

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