Masters Speak | Profit – After Corona More Important Than Ever with Hermann Simon

Many companies are cutting costs to ease the impact of the pandemic. But this measure alone is not enough. Many organizations have failed to realize that the current crisis is a demand crisis and not a cost crisis. Professor Hermann Simon, Founder and Honorary Chairman of Simon-Kucher & Partners, insists that taking emergency pricing measures is the most effective step toward beating the problem faced collectively by all businesses.

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