Masters Speak | Understand How To Manage Crisis with Rita McGrath

Crisis management is not new to businesses. Several businesses had their crisis management plans in action in the early stages of the pandemic almost instinctively. So the question now isn't WHAT needs to involve business continuity strategies, but rather HOW can these strategies be optimized. In our next Masters Speak session, we bring you Rita McGrath, who is globally recognized as a premier expert on leading innovation and growth during times of uncertainty. Join us to back your revival road-map with insights that have led several organizations on the path to success.

Rita McGrath is an author , a sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi- annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide.

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