Marti Barletta

For 80% of all Consumer purchases, whether as small as a milk carton or as large as a car, the woman of the house has the first word and usually the final say as well. Whether she’s furnishing a household, stocking a medicine cabinet or picking out a new refrigerator, she has a defined set of needs and expectations that marketers and salespeople ignore at their peril.

On the Business front, women buyers are equally important, managing the majority of F500 and smaller company purchasing for the organization’s products, office equipment/supplies/services and employee plans/services. As the market becomes increasingly competitive, it’s essential to understand what a woman wants and come up with new ideas to catch her eye, earn her preference and win her decision.

This session will give you an expert woman’s-eye view of your opportunities from several angles, including product, marketing and sales insights, along with brilliantly simple ideas to help you attract more customers, convert more customers from browsing to buying and earn greater sales from each customer. You’ll learn:

  • What a woman sees when she’s shopping for a product or service – and how that should influence your design and development as well as your marketing and sales
  • What a woman’s expectations are when she walks into a store or visits a website – and what you can do to earn not only her business but her referrals
  • Which copy and messaging adaptations will make your advertising, website, store displays and collateral more effective in drawing traffic and motivating action
  • How a woman’s decision process is different from a man’s – and why that’s great for marketers who get it
  • Which segment of the women’s market is the largest, fastest-growing and highest-spending…. And gets virtually no attention from marketers
  • Why doing a better job marketing to women doesn’t alienate men…. And in fact, actually increases their customer satisfaction

While many companies recognize women’s leading role in their buyer base, few realize how women’s buying process differs from men’s. A competitor’s oversight like this can provide a vital advantage to those who know better. This session will assure that you’re on the winning side of that equation – so make sure to sign up and attend!

Everything you need to know about MASTERS SPEAK