Santosh Desai

Technology has changed our relationship with each other, the world around us and fundamentally with our own selves. Most of the digital consumption taking place today is an extension of the customer’s quest to realise themselves as individuals. In today’s age and time, if the customer doesn’t see you on digital platforms, your brand is irrelevant or even doesn’t exist. The pursuit for brands today is not only to stand out but to belong and be embraced by the customer. However, to tap into the pulse of what the customer wants and create brand conversations over digital platforms is becoming a challenge because of its ever evolving nature. In our next Masters Speak session, we deep dive into how brands can optimise their digital presence with Santosh Desai, Managing Director and CEO of Future Brands Ltd.

About Santosh Desai:

  • Ex-President of McCann-Erickson, one of India’s premier advertising agencies.
  • Post graduate from Indian Institute of Management Ahmedabad
  • Has served on the board of ING Vysya Bank and is currently on the boards of Future Consumer Products Limited, Oxfam India and Breakthrough.
  • Member of the Governing Councils of Mudra Institute of Communication, Ahmedabad & Praxis Business School, Kolkata.
  • Weekly columnist in the Times of India for over 16 years.
  • Author of the bestselling Mother Pious Lady-Making Sense of Everyday India, a book that examines how the everyday life of middle class India has evolved.

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