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Mumbai : Future Generali India Life Insurance has appointed Rakesh Wadhwa as its Chief Marketing Officer. Rakesh, Executive Vice President - Strategy & Special projects will take on the additional charge with immediate effect.
As the CMO, Rakesh will focus on steering Future Generali’s brand penetration in India, drive improvements in Net Promoter Score (NPS), build strong cross-sell platforms and improve the throughput of the Digital business through analytics driven marketing strategies.
With over 16 years of experience in the Life insurance industry, Rakesh has led sales and distribution functions and managed multi-disciplinary programs in highly challenging environments.
Prior to Future Generali, Rakesh was the Head of Channel Management (Retail) for the Asia markets with Aviva’s Regional Office at Singapore. He has previously worked in the Indian Internet and hospitality industries.
Announcing Rakesh’s appointment, Munish Sharda, Managing Director & CEO, Future Generali India Life Insurance said, “Rakesh has contributed in shaping Future Generali’s business transformation in India by bringing significant improvements in the company’s growth strategy and developing Direct to Customer and Digital sales platforms. With this additional responsibility, he will unify the company’s growth vision with aggressive consumer outreach program.”
Rakesh Wadhwa said “India continues to demonstrate immense growth potential and I feel fortunate to be given the opportunity to lead Future Generali’s brand transformation. I am committed to innovate and deliver maximum value to our customers and build long lasting relationships.”
Future Generali India Life Insurance Company Ltd. is a joint venture between Future Group - the leading retailer of India, Assicurazioni Generali - a global insurance group and one of the world’s 50 largest companies* and IITL - a leading NBFC.
Generali is an independent, Italian Group, with a strong international presence. Established in 1831, it is among the world’s leading insurers and it is present in over 60 countries with total premium income exceeding €70 billion in 2016. With over 74,000 employees in the world, and 55 million clients, the Group has a leading position in Western Europe and an increasingly significant presence in the markets of Central and Eastern Europe and in Asia. In 2017 Generali Group was included among the most sustainable companies in the world by the Corporate Knights ranking.
Future Group operates some of India’s most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town and eZone. Apart from its allied businesses in Life and General insurance, the Group is also present in the domain of logistics infrastructure and supply chain and brand development. The group operates over 17 million square feet of retail space in over 90 cities and towns and 60 rural locations across India. The group’s retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values’.