Smart Living

Insurance goes digital and benefits of Eia (Electronic Insurance Account)

Today, in India and all across the world, the use of internet and mobile phones has witnessed significant growth. This has enabled us to reach out to a larger audience and bridge the gap between rural and urban or if we may say India and Bharat.

Most of us believe that technology is only for the urban educated consumers; however, we have observed that with the advent of social media, e-commerce sites and convenience services, more and more Indians are getting digitally savvy. Today most of the financial products are already high on the technology curve – be it equities market, mutual funds, banking transactions or even NPS. These are all available in the electronic platform.