Future Generali India Life Insurance Co. Ltd. explains how customers attain the ‘trust factor’ on their offerings.

Trust has different references, but Trust plays a very critical role in the business of life insurance. Future Generali India Life Insurance Co. Ltd. has been at the forefront of sustaining confidence and determining their customer’s preferences and loyalty. They realize that trust is the cornerstone when it comes to choosing a life insurance brand.

Building trust is important in establishing credibility – After all, customers face a lot of challenges while buying life insurance or post-purchase of a policy. To respond to these concerns, Future Generali India Life Insurance Co. Ltd. launched a campaign ‘Trust Talks’ – Bharose Ki Baat, through which the customers share their real-life experiences - right from the time of suggesting products, purchasing a policy, the after-sales services, and the real testing time of claim settlement. This is a true testament to the brand’s core value of being a ‘Trusted Lifetime Partner’ to its customers.

Future Generali India Life Insurance Co. Ltd. is building on bringing in some real-life stories and experiences of its customers from different parts of the country.

Mr. Rajneesh Agrawal, a loyal customer of Future Generali India Life Insurance Co. Ltd. stated, “I had a very good experience with the sales team. It is because of them that I went ahead with purchasing the policy for myself. They explained the steps and authenticity of the policy well, which helped me in gaining trust, not only in the salesperson but also in the company. The company offers products for everyone according to their savings goals.”

Another happy customer Mr. Sharad Kumar Sharma, one of the many satisfied customers of Future Generali India Life Insurance Co. Ltd. said, “The Sales Team has always co-operated well with me. My experience with them has been very pleasant. I keep getting timely updates about the due date, receipt of the policy, etc. via SMS. I would recommend their policies to my friends and family. In the future if it is possible and if required, I will take this policy for my grandchildren.”

Building and preserving trust in the minds of customers takes on a greater priority in the insurance sector. The very existence of these companies is defined by how well they can take care of the customer and their loved ones in their time of need. With this intent, they build a Trust campaign – #BharosaPapaJaisa which was launched at the start of 2022, and throughout the year the company ran campaigns on building Trust. Taking this further, now in 2023, Future Generali India Life Insurance Co. Ltd. is building on bringing in some real-life stories of its customers through its campaign - ‘Trust Talks’ – Bharose Ki Baat.