Future Generali India Life Insurance launches its first product campaign for ‘Future Generali Long Term Income Plan’

Mumbai, January 12, 2023: Future Generali India Life Insurance, one of the most trusted private life insurers in India, unveiled its first product campaign for Long Term Income Plan on January 6, 2023. The campaign focuses on the Top 3 key USPs of the product - Benefits that can go up to 6 times of total annualized premiums paid, the option of getting immediate income from the first month of policy purchase, and increasing survival benefits through income loyalty additions from the 11th policy year. For guaranteed financial security, the product offers increasing income along with much-needed life protection, for the insured and his family.

The 360-degree marketing campaign comes with a message to remind all customers that it is important to make smart investments in life, which are both long-term and secure. Life is unpredictable, but it could still be a pleasant journey with the right savings product like Future Generali Long Term Income Plan. The campaign has been launched digitally on various digital mediums and will appear in 8 languages being – Hindi, Marathi, Gujarat, Bengali, Punjabi, Tamil, Malayalam and Kannada. The campaign will be ramped up with through 20 and 6 seconder films via social media and through emailer campaigns.

Campaign Overview / Summary

The campaign film starts with two friends chatting. One is a father who believes in a secured financial future, while the other is a bachelor who looks for quick, short-term, investment returns. Due to the current volatile nature of the equity markets, he seems unhappy. This is when our main protagonist - the father, advises him to not take undue risks and insure in secured plans with regular, planned returns like Future Generali India Life Insurance’s Long Term Income Plan. The peace and stability that comes with a guaranteed income is unmatched in contrast to the risk and unpredictability of the stock markets. And this plan helps you lead a secured, peaceful, and stress free life.

Talking about the campaign, Mr. Bruce de Broize, Managing Director & CEO, Future Generali India Life Insurance said “Enabling the family to have financial security in the form of regular income in case of any uncertainties is an important task that many fathers miss planning for. At Future Generali India Life Insurance, we understand our customers’ needs carefully and craft products that will set us closer to fulfilling their requirements. Financial savings are a necessity, we want to encourage our customers to build the habit of financial planning and secure their future. Our plans are designed to help enable families to continue leading the same lifestyle even after an unfortunate loss of a breadwinner. Uncertainties in life cannot be planned, but finances can and, we are here to help you with that.”

About the product

Future Generali Long Term Income Plan will offer:

• Guaranteed Income for up to 50 years
• Guaranteed Income starting as early as 1st month and payable up to 50 years
• Increasing Income to support the increasing cost of living
• Life cover for the entire policy term i.e. up to 50 years
• Option to secure the income benefits and maturity benefit for the family, even after the death of the insured without the liability of paying future premiums.
• Tax benefits available as per prevailing tax rules

For further details on the product, please visit: https://life.futuregenerali.in/insurance-plans/guaranteed-plans/future-generali-long-term-income-plan/

About Future Generali India Life Insurance Company Ltd.

Future Generali India Life Insurance Company Ltd. is headquartered in Mumbai and was established in 2006. The company has a presence in 2000+ owned and partnered locations in India and offers total insurance solutions across both, at the individual and group front. The company clocked GWP of INR 1,433 crores in FY22, ended the period at an Assets Under Management of INR 5,993 crores, and has an Individual Claim Settlement of 96.15% for FY22. The company is backed by Generali and Future Group. Generali is the largest shareholder in

Future Generali India Life Insurance with a stake of 71.79% in the Company. Generali brings in 190+ years of insurance expertise as well as its global network’s best practices, capabilities and resources, driving sustainable and profitable growth for communities, clients, employees and shareholders.