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Vision, Mission and Values

Our vision is to actively protect and enhance people's lives.
  • Actively
    We play a proactive and leading role in improving people's lives through insurance.
  • Protect
    We are dedicated towards managing and mitigating risks of individuals and institutions.
  • Enhance
    Future Generali is also committed to creating value.
  • People
    We deeply care about our customer and our employee lives and their future.
  • Lives
    Ultimately, we have an impact on the quality of people's lives - wealth, safety, advice and service are instrumental in improving a person's chosen way of life in the long term.
Our mission is to be the first choice by delivering relevant and accessible insurance solutions.
  • First choice
    Logical and natural action that acknowledges the best offer in the market, based on clear advantages and benefits.
  • Delivering
    We ensure achievement striving towards better performance.
  • Relevant
    Anticipating or fulfilling a real-life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.
  • Accessible
    Simple and easy to find, understand and use; always available, at a competitive value for money.
  • Insurance solutions
    We aim to offer and tailor a combination of protection, advice and service.
  • Deliver on the promise
    We tie a long-term contract of mutual trust with our people, customers and stakeholders; all of our work is about improving the lives of our customers.
    We commit with discipline and integrity to bringing this promise to life and making an impact within a long-lasting relationship.
  • Value our people
    We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our Company's long-term future.
  • Live the community
    We are proud to belong to a global Group with strong, sustainable and long-lasting relationships in every market in which we operate. Our markets are our homes.
  • Be open
    We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.