Future Generali

Our Vision, Mission and Values The Foundation of All Our Activities

Our Vision

Our vision is to actively protect and enhance people's lives.

  • Actively

    We play a proactive and leading role in improving people's lives through insurance.

  • Protect

    We are dedicated towards managing and mitigating risks of individuals and institutions.

  • Enhance

    Future Generali is also committed to creating value.

  • People

    We deeply care about our customer and our employee lives and their future.

  • Lives

    Ultimately, we have an impact on the quality of people's lives - wealth, safety, advice and service are instrumental in improving a person's chosen way of life in the long term.

Our Mission

Our mission is to be the first choice by delivering relevant and accessible insurance solutions.

  • First choice

    Logical and natural action that acknowledges the best offer in the market, based on clear advantages and benefits.

  • Delivering

    We ensure achievement striving towards better performance.

  • Relevant

    Anticipating or fulfilling a real-life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.

  • Accessible

    Simple and easy to find, understand and use; always available, at a competitive value for money.

  • Insurance solutions

    We aim to offer and tailor a combination of protection, advice and service.

Our Value
  • Deliver on the promise

    We tie a long-term contract of mutual trust with our people, customers and stakeholders; all of our work is about improving the lives of our customers.


    We commit with discipline and integrity to bringing this promise to life and making an impact within a long-lasting relationship.

  • Value our people

    We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our Company's long-term future.

  • Live the community

    We are proud to belong to a global Group with strong, sustainable and long-lasting relationships in every market in which we operate. Our markets are our homes.

  • Be open

    We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.

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