Future Generali Total Insurance Solutions

Our Purpose, Ambition, Vision, Mission and Values

The Foundation of All Our Activities

Our Purpose and Ambition

Our Purpose

  • Enable people to shape a safer future by caring for their lives and dream.

Our Ambition

  • To be a Lifetime Partner to our customers by combining simplicity and innovation with empathy and care along the entire customer journey, at all touchpoints and channels. We strive to be proactive and focused on customer relationships and integrate protection, prevention and assistance, creating tailor made products and services that meet our customers’ needs.

Our Vision

Our vision is to actively protect and enhance people's lives.

  • Actively

    We play a proactive and leading role in improving people's lives through insurance.

  • Protect

    We are dedicated towards managing and mitigating risks of individuals and institutions.

  • Enhance

    Future Generali is also committed to creating value.

  • People

    We deeply care about our customer and our employee lives and their future.

  • Lives

    Ultimately, we have an impact on the quality of people's lives - wealth, safety, advice and service are instrumental in improving a person's chosen way of life in the long term.

Our Mission

Our mission is to be the first choice by delivering relevant and accessible insurance solutions.

  • First choice

    Logical and natural action that acknowledges the best offer in the market, based on clear advantages and benefits.

  • Delivering

    We ensure achievement striving towards better performance.

  • Relevant

    Anticipating or fulfilling a real-life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.

  • Accessible

    Simple and easy to find, understand and use; always available, at a competitive value for money.

  • Insurance solutions

    We aim to offer and tailor a combination of protection, advice and service.

Our Value

Our Values

  • Deliver on the promise

    We tie a long-term contract of mutual trust with our people, customers and stakeholders; all of our work is about improving the lives of our customers.


    We commit with discipline and integrity to bringing this promise to life and making an impact within a long-lasting relationship.

  • Value our people

    We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our Company's long-term future.

  • Live the community

    We are proud to belong to a global Group with strong, sustainable and long-lasting relationships in every market in which we operate. Our markets are our homes.

  • Be open

    We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.