Originally Published at - https://brandequity.economictimes.indiatimes.com/news/marketing/be-take-care-of-existing-customers-rakesh-wadhwa-fgili/76702051

Rakesh Wadhwa, Chief Customer and Marketing Officer, Future Generali India Life Insurance (FGILI), says brand purpose should guide actions and it is crucial to take care of existing customers. He adds that customers need reassurance through actions, not words and brands should have a content strategy with a focus on multiple languages for a wider reach. He adds that marketing officers need to embrace data, digital technologies. Watch the full video for more insights.