Future Generali

How can advertisements stay relevant post COVID?

/ 5 ( PAGE REVIEWS)

Rakesh Wadhwa:

Customer behavior is bound to change. Given the situation, then you sort of alluded to it in your talk as well. So how should advertisement change for companies? What is it that they need to do to stay real and to stay in the game?

 

Rishad Tobaccowala:

This is true all the time, but particularly now is think about advertising is more about what you do and rather than what you say. So even when you're communicating, you're communicating, what you did was is what you promised you would do.

How helpful was this page?

/ 5 ( PAGE REVIEWS)

Read Next

Is Television still relevant in the age of OTT platforms? How will advertising shape up on OTT?

Is Television still relevant in the age of OTT platforms? How will advertising shape up on OTT? Listen to what…
Read more.

What products or services will become void post COVID?

What products or services will become void post COVID? Listen to what Sir Martin Sorrell has to say about this…
Read more.

Will the migrated labour get back to urban India post COVID-19?

Will the migrated labour get back to urban India post COVID-19? Listen to what Bindu Ananth has to say about t…
Read more.

Advice for sales professionals to remain relevant and employed in this scenario?

Advice for sales professionals to remain relevant and employed in this scenario? Listen to what Lloyd Mathias …
Read more.