Customer behavior is bound to change. Given the situation, then you sort of alluded to it in your talk as well. So how should advertisement change for companies? What is it that they need to do to stay real and to stay in the game?
This is true all the time, but particularly now is think about advertising is more about what you do and rather than what you say. So even when you're communicating, you're communicating, what you did was is what you promised you would do.