Future Generali

Future Generali India Life Insurance educates consumers to secure their future and make informed financial choices

Partners BigDecisions.com to provide an informative and interactive online platform

Future Generali India Life Insurance has partnered with BigDecisions, an online personal finance platform that aims to help consumers make better financial decisions through data and interactive tools.

This platform will offer consumers a wide range of engaging content and personally actionable intelligence on the subject of life insurance and financial planning. Using articles, videos and calculators powered by algorithms and data, this initiative will help empower Indian consumers.

This partnership is in line with the company's brand positioning of providing simpler and smarter solutions to its existing and potential customers. This platform will offer a content rich experience for the user in a simplified manner, thereby leading to better consumer education and awareness.

Speaking on this partnership, Mr. Pradeep Pandey, Chief Marketing Officer, Future Generali Life Insurance said, "The online / digital space in insurance is growing at a fast pace and is creating new avenues to further engage and interact with consumers. Partnering with BigDecisions will give us an opportunity to reach out to a larger and relevant audience. Educating the consumer on financial security is of utmost importance and the first step towards it is identifying his/her specific lifecycle needs for easy evaluation. These online interactive tools backed by statistical data and dejargonised content will help the consumer understand and plan better. I am confident that this collaboration will help us cater to the requirements of Indian consumers in a more structured manner, enabling them to make an informed decision."

Mr. Manish Shah, Co-Founder & CEO, BigDecisions said, "We're seeing an ever increasing need from consumers to be better informed and more in control of their financial decisions. This need is independent of the decision to eventually buy a product online or offline."

"It's more about giving Indian consumers the confidence to make decisions without relying on others, and ensuring they – and not the product offering - are at the centre of the financial planning process."

Future Generali India Life Insurance Company Ltd. is a joint venture between Future Group - the leading retailer of India, Assicurazioni Generali - a global insurance group and one of the world's 50 largest companies* - a leading NBFC.

Link: http://www.bigdecisions.com/m/futuregenerali/


The Generali Group is one of the largest global insurance providers with 2014 total premium income exceeding €70 billion. With 78,000 employees worldwide serving 72 million insured persons in more than 60 countries, the Group occupies a leadership position on West European markets and an increasingly important place on markets in Central Eastern Europe and Asia. In Asia, the Group operates in 10 markets: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand and Vietnam. Generali ranked among the world's 50 smartest companies in 2015 according to the MIT Technology Review. Generali is the only insurer to be listed.

Future Group

Future Group operates some of India's most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town and eZone. Apart from its allied businesses in Life and General insurance, the Group is also present in the domain of logistics infrastructure and supply chain and brand development. The group operates over 17 million square feet of retail space in over 90 cities and towns and 60 rural locations across India. The group's retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group's core value of 'Indianness.' The group's corporate credo is, 'Rewrite rules, Retain values'.


BigDecisions.com, a News Corp company, is a comprehensive platform that uses interactive decision-making tools, powered by sophisticated data-backed algorithms, to help consumers in India make better financial decisions. The platform has decision-making tools and related content in six categories: education, life insurance, health insurance, housing, home loans and retirement. Started in early 2013, the platform has helped 1.2 million users, entirely online at their convenience and with full data privacy.